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RAMI FILMS PARTNERSHIP & INTERACTIVE VIDEO

Partnership & Innovation Uplifts Local Community

Michelle Ng

Hi, I’m Michelle Ng, Founder of Granville Island Delivery Co. and Vancouver Foodie Tours.

I’m going to share a brief recount of how our first, and Vancouver’s first, interactive video came to be. It’s been a thrilling and humbling journey.

Although 2020 has been a very challenging year for so many small businesses, we have also seen more creativity, collaboration and support for small businesses than any other time during the past decade I have been running Vancouver Foodie Tours.

Difficult times challenge us to dig deep and think hard about what truly brings happiness and meaning. Many folks in the local community have reached out to say that if it is within their power to help us, they would. We are forever grateful.

With every partnership we embark on, we’ve always approached it from the angle of building win-win scenarios, because only when it is a win for both sides, can it be long term. As we are in the long term game, that’s the view we take with the decisions we make.

Rami Films

When Rami Films reached out to say they were interested in building an interactive video to tell the stories of Granville Island merchants and our new pivot business - Granville Island Delivery Co, we were excited… like, jaw-dropping excited. The fact that this was going to be the first interactive video in Vancouver, was just an unbelievable opportunity. Rami said, “If there’s someone to partner with for Vancouver’s first interactive video, I want it to be you guys. Granville Island has such a special place in my heart, and I want to support your work because I love what you guys are doing to support the small mom and pop shops here.”

The truth is, we need all the help we can get. To pioneer a brand new digital experience, and to shine a light on the beloved Granville Island merchants we have been working with for so many years through our Granville Island Market Tours just felt perfect.

The interactive video was a passion project that came together through the collaboration of Rami Films, and the team at Granville Island Delivery Co. including Sasha Leung, Marketing Manager; Manuela Sosa, Dramaturg; and yours truly, Michelle Ng, Founder.

We are so excited to share this with you. I hope you enjoy our creation. We certainly had a lot of fun building it. Please send us your comments, we’d love to hear it!

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